About Us

About Us – Fun, Practical & Kid-Approved Essentials!

At My Family, we know parenting is a juggling act. That’s why we create fun, durable, and eco-friendly solutions to make everyday life easier! From kids’ bento lunch boxes, insulated lunch bags, and stainless steel drink bottles to vacuum-insulated food jars, we help keep mealtime fresh, organized, and mess-free—so you can focus on raising happy, healthy kids.

But we’re more than just lunch gear—we also offer:

  • Houdini Car Safety products for peace of mind on the road
  • Breastfeeding covers for comfort and privacy
  • Silicone feeding ware for easy, mess-free mealtimes
  • Reusable snack containers for eco-friendly food storage
  • And more! Designed to make family life simple and stress-free

Why Parents Love My Family

We’re all about making parenting easier with practical, high-quality products that stand the test of time. Whether you need a leakproof bento box, a BPA-free lunchbox, or dishwasher-safe drink bottles, we’ve got you covered!

  • Kid-tough, built to last – No more flimsy lunch gear that breaks after one term!
  • Safe, non-toxic materials – Our products are BPA-free, food-safe, and independently tested by SGS.
  • Easy to clean & use – Dishwasher-safe, easy-open designs perfect for little hands.
  • Matching lunch sets – Cute lunch box and drink bottle combos make mealtime stylish and hassle-free.

Sustainable, Kid-Approved Designs

We believe in reducing waste and making lunchtime fun! Our eco-friendly kids' lunchboxes help families cut down on single-use plastics, while our matching bento boxes, lunch bags, and drink bottles make it easy to pack healthy school lunches that kids actually want to eat.

Our signature core concept characters add a playful touch, so kids get excited about their lunch—whether it’s packed in a stainless steel kids' drink bottle, a vacuum-insulated food jar, or a reusable snack container.

Rooted in Family, Built for Families

Since 2016, My Family has been designing high-quality school lunch essentials and parenting solutions to meet the needs of busy parents and active kids. Our journey started when major retailers asked us to create affordable, high-quality stainless steel drink bottles in fun prints kids love—so we did! After launching at the Brisbane Parents, Babies & Children’s Expo, we’ve continued to grow, thanks to our amazing customers.

We’re also proud distributors of Houdini, a brand dedicated to child safety—because keeping little ones safe is just as important as keeping their lunches fresh!

Join the My Family Crew!

Looking for the best kids' bento lunch boxes, insulated lunch bags, spill-proof drink bottles, silicone feeding ware, or Houdini Car Safety products? You’re in the right place!

At My Family, we’re all about safe materials, stylish designs, and practical solutions—all from an Australian company that understands what families need.

Thank you for being part of our journey! x