About Us

The My Family kids brand makes every day fun and fabulously coordinated! What family doesn’t want the best for their baby, toddler or pre-schooler?

Safe materials, fun on-trend designs and reasonable prices all from an Australian company that has been involved in raising family brands and their own family since 2004. If we won’t let our families use it, it doesn’t make the range!

My Family was started in 2016 when buyers from two of our biggest retail customers told us they needed stainless steel drink bottles at a reasonable price, in fun prints designed for kids. With that in mind we picked the brains of our kids to come up with the most fun designs and brought them to life at the 2017 at the Brisbane Parents Babies & Childrens Expo.

As our retail customers saw the samples they have asked for co-ordinating backpacks, lunchboxes and lunch bags. A joint project with the amazing folk at Fridge to Go (we've been working with them for years and know our customers love the function but wanted some toddler fun!) will see the launch of our My Family Lunchbag by Fridge to Go and the hugely popular Super Bento in September 2017.