About Us

My Family kids brand makes every day fun and fabulously coordinated! What family doesn’t want the best for their baby, toddler or pre-schooler?

Our social conscience drives our team to develop and source food storage solutions made from premium quality materials featuring kid tough construction. Our proposition is simple, we offer fun designs to get kids excited about healthy eating and to help families minimise waste by offering an alternative to children’s food storage that ends up as landfill after one term.
Our super cute core concept characters are available in matching food storage combos offering value and ease to our customers. Bento boxes, lunchbags, stainless steel drink bottles and vacuum insulated food jars
Our focus is also partnering with nutrition experts to offer real solutions, support and advice to time poor parents wanting the best for their families.
You expect premium quality and we demand the same from our manufacturers, all independently tested by international independent testing organisation SGS. If we won’t let our families use it, it doesn’t make the range! 
Safe materials, fun on-trend designs and reasonable prices all from an Australian company that has been involved in raising family brands and their own family since 2004. While My Family is our new baby, we have been helping Australian and International brands develop a retail presence through our distribution business Lifestyle Parenting. 

My Family was started in 2016 when buyers from two of our biggest retail customers told us they needed stainless steel drink bottles at a reasonable price, in fun prints designed for kids. With that in mind we picked the brains of our kids to come up with the most fun designs and brought them to life at the 2017 at the Brisbane Parents Babies & Childrens Expo.

We are so very grateful to our customers that have made our launch a success. x